Different people celebrate events differently. As a result, SKOUT chose to celebrate the National Potato Chip Day by trying to provide food for 20,000 people facing the risk of hunger. This initiative was undertaken in conjunction with the SF-Marin Food Bank.
According to the PR Newswire, SKOUT was rallying its users to participate in the food drive as a way of giving back to the community. SKOUT is a global app that helps people socialize and meet new individuals in the process. The San Francisco-based company is available online through skout.com.
In the one-day drive, the company took the time to give back to the community through a virtual gift campaign within its app. In the campaign, the company was giving a cash donation to the food bank, for every virtual chips bag given that day. The company campaigned intensively, encouraging its users to send their friends the virtual snack to take part in the activity. The goal for this drive was to serve 20,000 people between the states of San Francisco and Marin.
Virtual gifting is a common activity on SKOUT. According to Christian Wiklund, the co-founder, and CEO of SKOUT, his company enjoys coming up with ways of leveraging the feature to bring positive change to the community.
This was not the first time SKOUT was undertaking such an initiative. In 2015, SKOUT delivered a donation that served 10,000 participants of the SF-Marin Food Bank’s celebration of National Grilled Cheese Day. Again, this effort was also undertaken in partnership with SF-Marin Food Bank.
SKOUT is a smartphone application that helps people meet new friends. In other words, it is a location-based social networking app and website. The application supports both iOS and Android phones and is thus available on the AppStore and Google play. The company is the brainchild of the dynamic duo of Christian Wiklund and Niklas Lindstrom.
SKOUT uses the phone’s GPS to determine the user’s location. With this information, the app then helps the user find other users within a certain radius. However, the app does not pinpoint the exact location of the user. Additionally, one can choose to opt out of the app’s location-tracking features. The company separates adult users from underage users within the community.