For the company to win the trust of its clients in the field and make sales of its products, it has to possess the power acquired from its growth. Though most of the customers when choosing the products do not lean on the abilities that the company has in the market. The primary factor that is driving them is whether the goods and the services provided to them meets the right standards. Most of the consumers regards the reviews in a manner that they take the personal endorsement. Most companies that are available in the market have placed themselves in an advantageous position regarding the behaviors that the consumers have on the market. This is the primary factors that have led to the growth of the Fabletics Company by the increment of 200 percent since its inception in the year 2013. The measures that the firm has set in place has enabled it to earn approximately $235 million
The ability of the Fabletics firm in the market is linked to the reviews that the customers have over it regarding their services. The strategy marks the customers that the company can own, their manner of purchase and the ability of the firm to lure or retain customers. The other factor that shows the loyalty that the customer will have on the brand of a particular product is the reviews that are available online. The information that is available online regarding the standards of the product influence the decision making of many customers. There are specific sites that enable the customers to research the goods and the services that are presented by an individual firm before purchasing them. The information that is available online regarding the products is trusted more as compared to the usual methods of persuasion in marketing.
The research that has been conducted indicates that almost 84 percent of the consumers who are purchasing a particular product source their information online. Though there are some of the negative news that may take back customers from buying certain goods and services. The fact is that the excellent reputation posted concerning particular product of a company wins more people to purchase the same products. The percentage of the customers that rely on the reviews of the products are estimated to be at 75 percent. Most of them trace the views from the sites of the firm. The positive reviews posted wins the confidence of the people and retained their loyalty to the business. The increase of the people who are purchasing from the company will boost the revenue and raises the firm’s rank. Some sites are concern with the ranking processes of the businesses. These include Google and e-tail. The unique status of the company places it in a better position of winning customers by 17 percent.
Kate Hudson has made a lot of efforts towards the success of the Fabletics. She has dedicated her focus to drive the company to the peak of success. There are specific areas that she has put much attention. For instance, designing the procedures and the social media tactics. Furthermore, she played a critical role in the brand marketing of the Fabletics. She has won exercise on the building different brand of the active wears.