In 2013, the athletic apparel world was changed by the introduction of Fabletics brand clothing. Before Fabletics, in order to get quality workout apparel, you had to go to the expensive, premium brands. There were cheaper brands available, but they would fall apart after just a few outings. Fabletics set out to fill the gap in the industry. They offer the best quality clothing at prices that people can actually afford in their monthly budget. Their main business is their monthly subscription service where their members pay a low monthly fee to receive a two to three piece outfit delivered to their door each month.
Shopping with Fabletics is super easy, freeing up time to do other things in your life. When you first start with Fabletics, not only do you get an outfit for a discount on their already low prices, you can take a lifestyle quiz. This quiz helps to narrow down the outfit choices available on their website to what will best fit your preferences, personal style, and exercise habits. Then each month, you will be emailed personalized outfit choices to choose from. You can pick from those, or create your own, to be shipped to you for your low monthly membership fee. The quiz helps determine which outfits will be picked out for you. This helps save you time shopping around and searching for that perfect outfit. The site becomes tailored to your preferences and what you will enjoy the most. The time you save can be better spent out enjoying life and living a healthy and active lifestyle.
Once you take the lifestyle quiz and become a member, the time and money savings will make you feel like a smart and savvy shopper every month. Then, when you get the clothes and see the wonderful quality that you receive for the low price you pay, you will become another loyal customer. The quality rivals that of the premium brands but offered at a much lower cost to you. You can wash your clothes and not worry about them losing their shape and compression. This will ensure that you always have the support that you need during your time in the gym! Plus, thanks to the high-quality standards, the colors stay true and don’t fade, helping you to always look fantastic while wearing your Fabletics clothing. They are so soft and comfortable, you will never want to take them off. So don’t! Wear them to the grocery store and to run all your errands! They are always stylish and trendy, so you will look fantastic no matter where you decide to wear your workout gear.
All these reasons have turned Fabletics into a multi-million dollar company in just a few short years, being able to take on giants like Amazon. They have even started to open brick and mortar stores to give their customers another layer of customer service. Their members can come in the stores to see and try on the clothing, and then either buy in store or online. Fabletics is using their stores to work together with their online business to create a loyal membership base.