How to Boost Your Site’s Online Content Performance

When there’s good content on a website, it’s going to experience a better performance overall in both revenue and audience numbers. As we can see in Business2Community’s blog post on content marketing mistakes and how to alter what you’re doing to fix them, there are many ways to get on the right track for good content. Two tips, in particular, have been shown to boost a website’s performance and produce the results sought after.

Utilise all content types. Just because you have a website or a blog, that doesn’t mean you’re just limited to blog posts. On the contrary, using all content types opens up the opportunity for a search engine to find you easier. Emails, infographics, calendars, case studies, videos, company reviews and more are all considered different types of content. Utilising each, in turn, will allow you to improve your reputation, your website’s reputation, and give your business the chance it needs with a wider audience.

Now that you’re utilising all content types available, it’s time to start regularly and consistently analysing your content performance. This could be measured through any quality leads that might have been generated in the first couple months of your content, the business revenue you gain thanks to the piece of content, or the customer’s engagement with the content. If they’re commenting and sharing the content, that generally means they were satisfactorilly engaged enough to want more.


SKOUT’s Partnership with SF-Marin Food Bank to Cater for Hunger Stricken Citizens

Different people celebrate events differently. As a result, SKOUT chose to celebrate the National Potato Chip Day by trying to provide food for 20,000 people facing the risk of hunger. This initiative was undertaken in conjunction with the SF-Marin Food Bank.
According to the PR Newswire, SKOUT was rallying its users to participate in the food drive as a way of giving back to the community. SKOUT is a global app that helps people socialize and meet new individuals in the process. The San Francisco-based company is available online through skout.com.

In the one-day drive, the company took the time to give back to the community through a virtual gift campaign within its app. In the campaign, the company was giving a cash donation to the food bank, for every virtual chips bag given that day. The company campaigned intensively, encouraging its users to send their friends the virtual snack to take part in the activity. The goal for this drive was to serve 20,000 people between the states of San Francisco and Marin.

Virtual gifting is a common activity on SKOUT. According to Christian Wiklund, the co-founder, and CEO of SKOUT, his company enjoys coming up with ways of leveraging the feature to bring positive change to the community.

This was not the first time SKOUT was undertaking such an initiative. In 2015, SKOUT delivered a donation that served 10,000 participants of the SF-Marin Food Bank’s celebration of National Grilled Cheese Day. Again, this effort was also undertaken in partnership with SF-Marin Food Bank.

SKOUT is a smartphone application that helps people meet new friends. In other words, it is a location-based social networking app and website. The application supports both iOS and Android phones and is thus available on the AppStore and Google play. The company is the brainchild of the dynamic duo of Christian Wiklund and Niklas Lindstrom.

SKOUT uses the phone’s GPS to determine the user’s location. With this information, the app then helps the user find other users within a certain radius. However, the app does not pinpoint the exact location of the user. Additionally, one can choose to opt out of the app’s location-tracking features. The company separates adult users from underage users within the community.