When there’s good content on a website, it’s going to experience a better performance overall in both revenue and audience numbers. As we can see in Business2Community’s blog post on content marketing mistakes and how to alter what you’re doing to fix them, there are many ways to get on the right track for good content. Two tips, in particular, have been shown to boost a website’s performance and produce the results sought after.
Utilise all content types. Just because you have a website or a blog, that doesn’t mean you’re just limited to blog posts. On the contrary, using all content types opens up the opportunity for a search engine to find you easier. Emails, infographics, calendars, case studies, videos, company reviews and more are all considered different types of content. Utilising each, in turn, will allow you to improve your reputation, your website’s reputation, and give your business the chance it needs with a wider audience.
Now that you’re utilising all content types available, it’s time to start regularly and consistently analysing your content performance. This could be measured through any quality leads that might have been generated in the first couple months of your content, the business revenue you gain thanks to the piece of content, or the customer’s engagement with the content. If they’re commenting and sharing the content, that generally means they were satisfactorilly engaged enough to want more.