A good name is more than gold, which is inclined to scriptural teachings, but a good name in business interprets to success. On the other hand, the rise in technology and increased competition requires that businesses engage in reputation management. To this effect, some organizations now specialize in reputation management services. The service dictates that organizations get positive reviews while at the same time keeping away negative news. However, there are two facets of the coin that affect different organizations differently. In this context, Google is used to highlight the plight of the players in reputation management.
Google is a world renowned search engine that plays host to millions of sites and that is its core business. On the other hand, there are reputation management firms that are contracted to provide the said positive review. These companies over and over use unconventional methods like use of “fake news,” but when Google realizes their acts, it delists their reviews. Such delisting is done to avoid legal suits that emanate from such review. The case study is an example that highlights such scenarios. This narrative elucidates that there are many absentee defendants involved in reputation management cases.
Many cases that are filed for the use of defamatory material where the alleged reputation management firms use forged material. The forged material is used in coercing others to remove content posted online. Therefore, the core tactic involves duped up charges despite the positive intent to have the reputation of others straightened. It is clear that these firms easily get away with their acts considering the complex nature of these conspiracies. Considering that defamation cases are eligible to “preliminary injunctions,” the host is forced to bring down the comments in question. With the unknown nature of internet users, following up on these cases is difficult and resource consuming. Despite the need for reputation management, use of fraudulent practices and abuse of judicial processes should be highly discouraged.
However, there are white hat methods of enhancing online management including accepting faults and putting in place mechanisms to mitigate for such mishaps in future. You can always dwell on such methods instead of getting embroiled in legal cases.