Being an ultra make up fan – often times you end up learning about techniques, brands, and the beauty industry as a whole. Something that is of the utmost importance to many fans, is getting to know the faces and personalities behind their favorite brands. While the popular brand, Lime Crime, is at the forefront of make up innovation – few are familiar with the companies vibrant CEO, owner and creator – Doe Deere.
What’s her story and how did she end up becoming, the self proclaimed “Queen of Unicorns”?
Doe Deere grew up in Russia, where she often says where her first business was formed. When the young entrepreneur was only 13, young Doe Deere created a business selling temporary tattoos, noting how the entrepreneur has always had an eye for rare novelty.
She later moved to the United States, when she was only 17. After being uprooted to New York City, Doe’s ultimate dream was to be the next big star in the music industry – a fact that few are familiar with.
Deere then started a band in New York, where she met her future husband as well as future business partner. The two attribute much of their entrepreneurial success to the band, noting how it taught them both how to work together, learn essential marketing skills, and appreciate the fans who support them with a whole heart.
How does all this transform into her career as the owner of a leading make up brand?
Doe has always had an eye for color and creativity. Both her style and make up choices reflect her passion for freedom of expression. Years into her band, Doe went in search of finding make up as brightly colored as she was but searched in vain. What she wanted, didn’t seem to exist at that point and that was something she was on a mission to change.
Lime Crime was created, thus succeeding in Deere’s mission to change the beauty industry forever. Lime Crime is one of the very first, originally digital, beauty brands that is famous for their pigments like no other and is certified vegan and cruelty-free – inviting everyone to be unapologetically vibrant and express themselves. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere