What A Deere: Doe Deere that is

Before her days of being a CEO for one of the hippest online makeup brands, Lime Crime, Doe Deere had humble beginnings as a clothes maker on Ebay. Doe finally decided that after years of never finding makeup bright enough for her tastes, she was going to take control and make some available to everyone in 2008. Before we begin talking about just how the brand was decided and all, we’ll go back to some of Deere’s fondest makeup memories. In her early childhood, Deere had the experience of a lifetime while experimenting with her mother’s makeup. Doing everything she could to get the right colors that expressed her true passion for vividness. A tad bit later, Deere revealed that at a slumber party, she just had to do everyone’s makeup, even though it was a bit shaky and messy. Fast forward to the rise of YouTube, and in 2006 you’ll have seen Deere’s makeup vlogs. Even though her makeup skill wasn’t exactly what we see today, she grew a following that encouraged her to grow herself.

Two years later, Lime Crime was launched. The name itself was a happy mistake, as Deere revealed in an interview. It was the time of originality, and the fact that not only did it rhyme, but it also included her favorite color set off the perfect name for one of the most beloved brands of online makeup today. Heavily pigmented colors allow those of us who have a brighter side to express ourselves at very reasonable prices. Just like her personal makeup experience as a young girl, Lime Crime’s founding was based on experimentation. No matter what sort of negativity sprouted from the internet, Deere faced it with a positive attitude. This upbeat look on life and colors is what has gained Deere so many “Unicorns” (which is her fun little name for fans and loyal customers).

I personally started off having to conform to the soft, natural look when my own makeup experience began. It wasn’t until 2011 that I found Lime Crime and instantly fell in love. I picked out the perfect pallet and as soon as it got in, I began applying and loving my looks even more. Deere has inspired not only me, but also hundreds of thousands of her followers to stay true to themselves and keep trying bolder colors. If you stop over to her site you’ll be able to see for yourself what all the craze is for.

With her Unicorns in mind, Deere keeps her prices low and reasonable for such amazing products. Now, I typically have problems with matte lipsticks and liquid lipsticks leaving my lips feeling dry and chalky. All of her Velvetines and Pearlees have changed my outlook on the lipsticks because they keep my lips feeling moisturized during, and even after application. That’s just how Deere is, though, always keeping her unicorns’ happiness and comfort in mind. Give Lime Crime a try, and I promise you won’t be going back!

Learn more: http://finance.yahoo.com/news/lime-crime-launches-metallic-velvetine-183000682.html


Doe Deere Breaks Rules, Gets Accolades and Builds a Solid Cosmetics Brand

When you are coming up in a land of juggernauts you are going to need a game plan. You cannot go into an industry where there are already dominant players and follow suit. It doesn’t work that way if you want to be known in an industry. You have to play a little less by the rules. You have to find a way to break the rules and move beyond your competitors. That is what Doe Deere has done.

Doe Deere has peaked through the keyhole of the cosmetics industry doors and totally emerge into someone that other cosmetics industry leaders are threatened by. She presents a certain type of mystery that is going to make her name known. Doe Deere break rules in fashion and dares other to follow her lead. She had unique makeup line that gives people chills because it is so different from the other makeup brands that are out there. This is what has made her successful. Her young customers are flocking to the Internet to buy the lip gloss and lipstick. The eyeliner is also a hit. There are so many shades that are being represented with the brand, and Doe Deere continues to emerge victoriously every time that she introduces something new. That is the part of her charm. That is what makes her a fun person to be around. She manages to do what other people may feel too restricted to do, and she tends to give people around her a certain freedom. This is what makes her make special. This is something that makes people feel like they are breaking out of their shell.

Doe Deere colors her hair, and she wears a mirage of patterns. She wears stockings with open-toed shoes at times. She is someone that mixes colors that don’t look like they would work together until you try it out. That seems to be the way that she has carried her entire brand. Doe Deere has managed to engage in a life of no restrictions and the new shades of Lime Crime represents this no holds barred type of personality that Doe Deere possesses. People that are down with what she is doing are getting on board and buying those bright lipstick colors. They are expressing their individuality and breaking the fashion rules along with Doe Deere. It is something that appears to appeal to the masses.