Omar Yunes brought the Best Franchisee of the World -2015 or BFW Award to Mexico through his Sushi Itto franchisee, Mexicano. The competition took place on Dec. 5, 2015, in Florence, Italy, and the voting committee considered his unit’s contributions to the brand it collaborates. Currently, his franchise holds 13 outlets that represent almost 10% of the total units the brand has. Interestingly, Yunes’ franchises are covering all the major cities in the country including Puebla, Mexico City, and Veracruz. Omar said that he was delighted with the achievement, and he was just a representative of the hard work of almost 400 employees from 13 units. He also thanked Sushi Itto for the brand’s support for innovation.
The BFW edition was participated by brands from 34 countries including Brazil, Portugal, Hungary, Italy, Argentina, Mexico, and France. Each franchise is evaluated based on the parameters such as the unit’s contributions to the network, the amount of influence it created on the network, the motivation of employees, total number of improvements, and the saving that are implemented in the network. For making the parameters uniform, the BFW edition did not consider the brand as a benchmark for the competition. Benjamin Cancelmo, the Chief Executive Officer of Sushi Itto, said that it was a recognition for the joint effort done by the brand and the unit in providing great flavor and hospitality combined with excellent service. Per Diego Elizarrarrás, the event organizer of BFW Mexico, it was an indication of a strong sector that created its own space in international level overcoming the days of Mexican franchises was considered as a regional issue.
Omar Yunes is a young entrepreneur and investor with strong leadership skills and has a DNA for innovation. He started his entrepreneurship when he opened the first franchise unit of Japanese fast food chain at the age of 21. Omar is a strong proponent of world-class customer experience and helped him to make the franchise one of the most successful business units in the country. Earlier, his unit won the Mexican version of BFW competition on November 24, and that helped the unit to participate in world final of the contest.